The segment is up 10% YTD for total US according to IRI. Mezzo’s launch comes on the heels of a positive year for cider, and for Virtue Cider as well.
Product Details: Mezzo Spritz Blood Orange Mezzo (pronounced “metz-oh”), is the Italian word for “half.” At 80 calories and 3.5% ABV, Mezzo Spritz is half the calories and half the ABV as the traditional spritz cocktail. “It’s a sessionable drink for the cocktail crowd: appropriate for midday occasions as well as a lower-ABV choice for post-holiday resolutions,” Hall said. And there are three ways to enjoy Mezzo Spritz: drink it right out of the can, over ice, or mixed into a cocktail. Mezzo Spritz is made with three ingredients: cider, sparkling water, and botanicals. The classic spritz is made with three ingredients: prosecco, sparkling water, and an aperitif. It became our go-to lunch-friendly drink.” “We put some bitters in there, thought it was good, put some orange bitters in there, and that was really good, then we put some sparkling water in there, and that was just great. “We’re always drinking cider, and we were playing around with what to do with it,” Hall said.